TipTop
(alt: Daily Foods)
Private Label Launch
Adugs UK · quality-first, price-right brand for diaspora shoppers
Tags: Grains · Frozen · Bakery · Fish · Soups (future: beverages)

www.artspace.lv

Who / For / What
Client
Adugs (UK distributor) launching a private label.
Audience
UK-based Slavic & South-Asian communities — price-sensitive, quality-seeking.
Goal
One recognisable masterbrand across categories to drive trial → cross-sell.
Style cue: Respectful ethnic motifs (think Nasha Kasha vibe) + modern FMCG hierarchy (big name/weight, clear cooking cues).
Promise: Trusted everyday quality at a price that becomes your default.

www.artspace.lv

Brand Architecture & Pack System
Masterbrand
TipTop (alt: Daily Foods).
Sublines
Grains · Frozen · Bakery · Fish · Soups (color-coded).
Front of pack:
  1. Master logo band
  1. Category color
  1. Appetite photo/illustration
  1. Ethnic border/pattern
  1. Bold weight
  1. Cooking/serving icons
  1. QR to brand page
Languages
EN on front; multi-lang back (RU/UA; optional PL/URDU).
QR brand one-pager
quality story, full range, storage/cooking tips, retailer/contact.

www.artspace.lv

Pilot Range
(First 4–6 SKUs)
Mandatory: Hake fish label.
Grains
Buckwheat, Rice, Millet (soft/poly packs).
Frozen
Fish, Dumplings (+ optional Pancakes/Crêpes).
Bakery
White Bread wrapper.
Output: 1 print-ready file per SKU after dielines + clean 3D mockups.
Gallery placeholders: Buckwheat 900g · Rice 1kg · Millet 900g · Pelmeni 800g · Hake · White Bread.

www.artspace.lv

Step 1 Establishes the brand foundation, previews the system across core categories, and delivers the first print-ready label (Hake).
€2,100 Total gets you going!
€1200 upfront, €900 due upon approval of all Step 1 deliverables.
1
Brand Identity
Development of 3 creative routes with 1 round of revisions.
2
Key Visual System
Core categories' layout, color logic, icon row, and weight badge.
3
Hake Pack
Complete print-ready PDF for the mandatory Hake fish label.
  • Next Steps: Remaining items to be determined after die-cuts and full SKU list provided.

Key Assumptions: English front-of-pack, multi-language back-of-pack template, 1 barcode, 1 legal panel, client-provided product photos (or simple render placeholders), 2 total approval rounds.

www.artspace.lv

Next Steps (start next week)
1
Explore/Confirm brand name (TipTop vs Daily Foods, etc.) and pilot 4–6 SKUs key visual.
2
Send dielines, ingredients/nutrition, barcodes, and language requirements.
3
We run weekly 30-min approvals; you only approve, we execute.

www.artspace.lv

www.artspace.lv

www.artspace.lv

www.artspace.lv

www.artspace.lv

www.artspace.lv